Looks do matter. But looks alone won’t get you very far. This is particularly true in web design.

We all enjoy a beautiful website, but until you understand certain basic web design principles, you won’t get the results you want.

Nowadays, people think effective web design is as simple as dragging and dropping elements, changing colors, and adding information. Of course, this is a standard procedure and can result in a nice website.

However, if you want a site that performs well and best suits your business, you need so much more. You need a web designer that can manage all the minor unnoticed but crucial elements that can really drive your site to the top.

Here are 13 things about web design that you may not have known: 

Templates Aren’t A Quick Fix

Let’s start with a design element for your website. Using templates to develop a new website is simple and can be done in a few hours.

Regrettably, not all that glitters. While templates are useful, they have severe limits. With so many options, it’s easy to build cluttered pages that detract from the user experience.

The code behind the template may also be unclean, which is a major disadvantage if you want your website to perform well. Implementing functions that the template was not meant for can result in cluttered code and disorganized design.

As a result, your SEO will suffer, your user experience will be unpleasant, and your brand will suffer.

Code Is The Engine That Makes It Run

You may believe everything is well after your website appears excellent and your functions perform smoothly, but this is not always the case.

Coding is invisible, yet its impact on your website’s performance is critical.

Your website’s code may be poorly constructed, causing Google and other search engines to have difficulty discovering and displaying content. As a result, your organic traffic will be congested, negatively impacting your business.

If your site’s code is bulky or broken, you may be penalized by search engines and your site may not even appear in the results.

You Need To Adapt For Different Browsers

Also relates to the preceding point about code. It depends on the browser. So just because your website looks fantastic on Chrome doesn’t guarantee it looks great in Safari, Firefox, or other browsers.

In many of them, the design or functionality may be broken.

Only web designers and developers with significant knowledge of HTML, CSS, and browser difficulties can handle this problem. Testing and optimizing your website for multiple browsers is vital to avoid losing valuable traffic.

Design Is Vital

Despite the above-mentioned technicalities, the good design still matters. Visual impression still has a strong impact on visitors.

A web professional will create your website’s style as well as its organization because excellent web design is goal-driven. So the web designer needs to know your goals so that every piece on your page is set with these aims in mind.

A skilled web designer understands how consumers engage online and which parts of a page best motivate them. Thus, your page will be developed not only visually, but also psychologically.

Speed Is Important

Here are some stats to demonstrate our point. Users expect online pages to load in 2 seconds or less, otherwise, they will go.

Speed is crucial for your website. Many things contribute to fast-loading websites. Again, clean code, minimal non-essential parts, optimized graphics, adequate hosting settings, etc.

You may be amazed at how much a second may affect your website, both positively and negatively. A professional web designer can optimize your site’s speed without wrecking the whole thing.

Responsive Design Is Key

Many devices are used to access the internet. We assume that our favorite websites can be accessed from a PC or a smartphone. The process of making a site viewable on any screen size is termed responsiveness.

Your website must be fully responsive to ensure a consistent user experience across all devices.

Imagine your visitor’s displeasure if they try to access your website via a mobile device and the menu or images are hidden or deformed.  Only the best web agency can make sure that the website looks great on all devices without losing visitors.

Great Images And Videos

Images and videos are vital for your website, as has been stated numerous times. A well-chosen film or image will entertain, instruct, or persuade your viewers.  The quality of a video or image is not the sole concern. Every media component must be web-friendly.  So make sure your photographs are the suitable size and format to avoid annoying your visitors.  Moreover, with the advent of retina screens, pictures must be altered to properly appear on these new devices.

Web design Is Complex But The Are Tools To Help

Web design is more complex than most people realize. In order to produce a top-notch website, there is a lot that goes on behind the scenes. You can use several web design tools to aid you.

Code And SEO Interaction

Your website should be unique. Many web developers don’t keep this in mind when writing programs, however, each word can greatly affect the page’s reach. Source code must be written with SEO (Search Engine Optimization) in mind. During design, title and tags should be prioritized.

Fewer Paragraphs And More Lists

A page with large paragraphs is SEO friendly, and far too much text slows down the page and is ignored by users. Users will read the page if the details are presented in lists with sub-points, highlighting the specialty, and accompanied by appropriate multimedia elements.

Older Means Worst

A website has an average lifespan of two to three years due to the constant evolution of technology. The internet is constantly changing, thus adapting is required. To attract the audience, constant nurturing and trend change is required.

You Can Learn It In A Week

Learning HTML, CSS, and Javascript is significantly easier and can be learned in a week. Making a basic responsive website takes less than an hour once you master the basics. Because it is so easy to learn, it is a popular choice among developers.

It’s Budget Friendly

Constructing and maintaining a responsive website is far cheaper than developing native applications for each platform. Along with its cross-browser capabilities, most companies prefer a website over an android app to distribute their brand to their target audience. So don’t worry about money.

If you are interested in starting web development then this should be an interesting read. Have you learned anything from reading? Please share in the comments.