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How to choose the right digital marketing agency for your business.

Nov 8, 2020

Finding the right digital marketing agency is vital if you want your business to succeed.

There are a lot of different agencies to choose from and It’s not that hard for somebody to set up a website and a social media account and start selling digital marketing services. In one sense, that’s great because it means that you have a lot of choices, but it does also mean that there are a lot of bad services out there.

Paying for a digital marketing agency is only a good financial move if you partner with an organisation that can deliver tangible results, so it’s important that you do your research and take your time when making your decision. This article will tell you everything you need to know about finding the best digital marketing agency in the West Midlands.

What Services Do Digital Marketing Agencies Offer?

The first step when trying to find a digital marketing agency in the West Midlands is to consider the services that they offer and which services your business needs. The different services that digital marketing agencies offer include:

Website Design

A well designed website is at the heart of your digital marketing strategy. Finding a digital marketing agency that is able to understand your brand and bring it to life on your website is vital. The website is the foundation of all of your digital marketing so this is one of the most important services that an agency can offer you.

SEO (Organic Search)

SEO is the most effective way to drive organic traffic to your website but it’s incredibly difficult to master. A lot of people think that it’s just about writing content with a few keywords but there is a lot more to it than that. It’s important that your SEO strategy is managed in the right way because some mistakes can lead to your site being penalised and pushed down the rankings, which will have a big impact on the success of your business. A good digital marketing agency will be able to handle the intricacies of SEO for you to ensure that your site ranks well on Google and you get a lot of traffic to your website. They will also understand the specifics of local SEO, which is vital for some businesses that rely on customers in the surrounding area.

PPC Paid Search

PPC (pay-per-click) ads are another great way to drive traffic to your site but they are more difficult to use effectively than people realise. You will only see a good return on your investment if you manage your bid strategy well and select the right keywords to ensure that you get more qualified leads to your site. A poor strategy may still result in an increase in traffic but those visitors will not be likely to become paying customers. Digital marketing agencies know how to bid on the right keywords so you see a good return from your PPC campaigns and you can keep your budget under control at the same time.

Social Media Advertising

3 out of 4 internet users have at least one social media account, which is why social media advertising is one of the best ways to reach potential customers. A good digital marketing agency in the West Midlands will be able to help you leverage social media advertising to build your brand with a very low budget.

What Should You Look For In An Agency?

Most digital marketing agencies will offer these services but not all of them will help to drive your business forward. When you are trying to separate the good from the bad, there are some key things that you should look out for.

A Partnership Approach

The best digital marketing agencies are the ones that consider themselves a partner to your business rather than a service provider. You need an agency that is invested in the success of your business and understands what you are all about. That’s why we always make an effort to understand your brand and your business goals so we can work alongside you to develop a strategy that is right for your business. Think of us as an extension of your business rather than a company that you outsource your digital marketing to.

Data Driven Strategies

A data driven strategy is the most effective way to make sure that your marketing budget is being spent in the right areas. Although many digital marketing agencies will develop a strategy and stick to it, we will analyse the data so we can see how effective our marketing methods are and then, if necessary, adjust our approach to improve results. This data driven approach means that we are continuously improving your marketing and you always see a return on your investment.

A Long Term Relationship

When a digital marketing agency understands your business and your customers, it’s so much easier for them to create a strategy that works. It takes time to develop a data driven strategy, which is why we are focused on creating long term relationships with our customers. We will continue working with you for as long as you need us and the more time we spend with your business, the more we can improve your marketing and boost your sales.

A Results Driven Agency

Some agencies are just interested in delivering a product and nothing more. For example, if you want to run a PPC campaign, they will develop a strategy, implement it, and then send you a bill. But we do more than that because we are a results driven agency. We are interested in finding a strategy that works for your business and we focus on the tangible results like increased website traffic, a higher conversion rate, and better online engagement. Our data driven approach means that you can see exactly how our services have benefitted your business.

Leadership Qualities

Many people underestimate the importance of leadership in digital marketing. However, it’s important that you find an agency that is able to take the lead and drive your marketing strategy forward. Good leaders are able to communicate their strategy effectively and coach you and your team so you can make long term improvements to your marketing.

Here at T40 Digital, we can offer you all of these qualities and more, so if you are looking for a digital marketing agency in the West Midlands, get in touch today.