The number one thing that you need as a local business, is to be visible to customers who are searching for your products or services. If people aren’t able to find your business, they’re not going to be able to make a purchase.
Search engines like Google will display the results that they feel are most relevant for the search query. The more you can do to help the search engine feel your website is relevant, the more visible your business will be.
There are steps that you can take as a business owner to improve the visibility of your business in your local area. This is commonly referred to as Local SEO, the process of optimising your website (and business) to be found in the search engines.
Download our free guide to learn how you can help your business to stand out from the crowd.