If you are a small business owner and reading this, then chances are that you have some fears about digital marketing.
It’s understandable to be afraid of the unknown when it comes to something as new as digital marketing. It can seem overwhelming with all of the information out there on how to do things online.
Did you know that digital marketing is the most effective form of advertising?
This is why so many companies are turning to this new type of campaign, but just because it’s popular doesn’t mean there aren’t things you need to be aware of.
We’ve identified five common digital marketing fears that small business owners have. Not only will they help you overcome those digital marketing fears, but you will also learn the truth behind digital marketing and how it works along the way.
So let’s get started with digital marketing fears:
1) Fear of spending money on digital ads without knowing the return on investment (ROI)
The digital marketing cost vs return is one of the most common digital marketing fears business owners have. I mean, who wants to spend money on digital ads and not get a good ROI?
But it’s okay if your digital ad costs more than you expect in the beginning. You just need to make sure that you are spending the right amount on digital marketing. For example, social media advertising can be very effective but time-consuming depending on what network you choose to use – so while it can be costly, it may not always provide the best return on investment at first.
Fear not! By conducting proper market research using digital analytics tools like Google Analytics or something similar, you will find out which digital ads are working and which digital ads are not. This will allow you to improve upon your digital marketing over time, so you can get a better return on investment and build a stronger digital presence.
The digital marketing cost vs return is not actually as scary as it sounds. By having digital analytics in place, you are able to measure digital ad effectiveness and see where improvements need to be made along the way.
2) Fear of investing too much time into digital marketing most small business owners are afraid of dedicating so much time to digital marketing that they neglect their existing business. What happens if a customer comes in through digital ads? What happens if there’s a crisis at work or personal life that needs immediate attention?
Fear not! The digital marketing strategy that you implement does not have to be overly time-consuming. In fact, digital marketing can help save you time and money in the long run as you cut out other ineffective forms of marketing and work only with digital efforts.
The fear of digital marketing “taking over” your life is one of the biggest reasons why small business owners aren’t implementing digital strategies today. But if digital marketers can show small business owners how they can make digital marketing easier in their lives without giving away too much personal information – then we’re sure that more business owners will be open to digital strategies in their businesses’ future plans.
3) Fears about digital analytics in digital marketing. Digital analytics is a vital part of digital marketing. But digital analytics can seem overwhelming when you first start implementing digital strategies into your business.
Fear not! digital analytics can be a useful digital marketing tool that, once implemented, will help you to measure digital ad effectiveness and determine the appropriate digital marketing strategies for your business.
For example, if you’re paying for digital ads that are not showing up in your Google Analytics reports, how will you ever know this?
Also, just because you don’t have all of the digital analytic tools in place right now doesn’t mean you’re behind on the times. Like any other skill, digital analytic skills take practice and education before they become second nature – but once you get started with digital analytics and set up a few basic Google Analytics components (like goals or e-commerce tracking) then you’ll be well on your digital marketing way.
If digital analytic data is not correct, then you will be able to identify that digital ads are not working as they should and make changes accordingly over time.
4) Fear of digital marketing becoming a waste of money digital marketers tend to be very optimistic about digital strategies – but when businesses don’t see immediate results, their hope can quickly turn into anger or disappointment.
Fear not! The good news is that you won’t have to worry about this with digital advertising because it’s 100% trackable! Even if digital ads give immediate results, digital marketers can track digital analytics. This way digital marketing efforts cannot become a waste of money – because digital advertising will always be measurable through analytics!
5) And finally the biggest fear of them all… Fear of implementing digital strategies if you’re uncomfortable with technology, don’t have an up to date website or even don’t have a website for your business, then you might think that working with a digital marketing team is completely out of the question.
Fear not! digital marketing strategies don’t have to be intimidating. If you’re uncomfortable with digital technologies, digital marketers can provide affordable digital strategy education and digital marketing implementation tactics that are more business-focused and less technology-focused.
If you are looking for digital marketing services, digital marketers can outline digital marketing strategies based on your business goals and digital analytics data.
A digital marketer’s digital strategy is different for each client because digital strategy implementation tactics depend on the client in question! Small business owners have to be open to digital marketing strategies if they want a more successful.
The important thing is for small business owners to realise digital marketing doesn’t have to be scary – in fact, digital marketing will help save time and money long term!
The fear of implementing digital strategies tends to come from a lack of knowledge about digital marketing. digital marketers can help small business owners to understand digital marketing – and then digital strategies will become part of everyday life, not just a vague idea.
Digital marketing is a proven digital strategy that will help your business to grow and prosper! By implementing an incremental, sustainable approach to digital strategies you can start seeing tangible results sooner rather than later.
The key here is that your digital strategy does not have to be overly complex or expensive – just find a company that can support you in this field and the fear of implementing these strategies should disappear quickly.
Digital marketers are ready and waiting for contact from small businesses who want their expertise on how best to implement new technology into their operations today.
Digital marketing is not scary, digital marketing is not out of reach, digital marketing is a proven digital strategy that will help your business to grow and prosper!
Do you have fears of digital marketing? We would love to hear about them and help alleviate your business’s fears.